How we do what we do…

Behaviour change

To be effective at getting more people to take up riding, it’s essential to understand behaviour change theory and the best strategies for influencing people’s behaviour.  We have developed a behaviour change framework specifically for how we can get more people riding.

Heart-wheelOur whole team is committed to having a high level of understanding of behaviour change theory and application.  We hold a weekly meeting called ’17 minutes of behaviour change’ where we each take turns exploring a new behaviour change principle and teaching it to the group.

When we design new features and campaigns, we do so with our behaviour change framework at the core.


Evidence, data, measurement

We want to ensure that what we do is as effective as possible. Screen Shot 2015-06-17 at 12.44.03 pm That’s why we measure the effectiveness of all the features, pages, content on Love to Ride.  By observing how people are using Love to Ride, we know what is working and not working, and we can continually improve.



Ride for LeisureYou might have also noticed, that when you are enjoying what you are doing, you apply more yourself, are more relaxed, more creative and are happier with life here on this wonderful planet.

There’s a saying “If you make a behaviour ‘easy, popular and fun’ you’ll get more people doing that behaviour.”  Having fun permeating through Love to Ride also makes us more effective at changing behavior.


Working Smarter and Harder

We want to achieve a big vision and so we focus on being a high performance team. We know that we can achieve more if we work smarter first and then work harder.Smarty-Pants

It’s a common tendency among people who want to do an outstanding job, to work hard, but before we do that, we take the time to ensure that we are working smarter, using systems and finding solutions that will scale and multiply our efforts.



We are a team aligned in our mission – to get 1 million more people riding all over the world.

Tell a Friend
The team working towards this mission is huge and includes our local and global staff, partners, cities, advocacy organisations, funders and businesses, as well as individual riders.  We share our ideas and plans, ask for feedback and exchange lessons learned.

We believe…

We believe that life is much better when we feel happy, healthy, energized and connected to the people and places around us.  We believe riding a bike has so many benefits to us individually, to our communities and our world.

We know how good it feels to ride and we want more people to experience this feeling too.

Love to Ride makes it easy and fun for us to encourage our friends, co-workers and community to ride.

If you want more people to discover and experience all the benefits of riding, then join us in achieving our mission to encourage one million more people to take up riding.

Starting with ‘Why?’

We watched this excellent TED talk by Simon Sinek recently.

It got us thinking about:

  • Why we do what we do
  • How we do it
  • What we do

In that order (the order is important).

Gathering our team both physically and virtually on skype we explored our ‘why’ and our ‘how’.

And here are the fruits of our thinking:

Read the post: “We believe…”

Read the post: “That’s how we roll”

Match Funding for New Bike Challenge Models

PeopleForBikes and Love to Ride

Love to Ride is proud to be partnering with PeopleForBikes to design and implement a number of innovative new Bike Challenge formats in 2015.  The intention is to develop a new Challenge format that can be rolled out across the U.S. in 2016 and beyond.


The National Bike Challenge

PeopleForBikes are the new operators of the National Bike Challenge starting this year.  The National Bike Challenge attracted 50,000 people across the U.S. to participate in 2014, and it is PeopleForBikes’ aim to significantly grow the number of people participating in the Challenge to reach hundreds of thousands of people over the coming years.

PeopleForBikes also want the Challenge to be more focused on encouraging people who don’t currently ride, or who ride very infrequently, to take up riding regularly.  To achieve this, the format of the National Bike Challenge will need to change from being focussed on getting existing riders to log their miles. Innovative new formats have been developed by Love to Ride and PeopleForBikes and are ready for trial in 6 U.S. cities.

Love to Ride

Love to Ride are international experts in running Bike Challenges, having run more than 120 Challenges in the U.S., Europe, New Zealand and Australia.  The Love to Ride platform has also been designed to support and encourage people new to riding to start riding regularly.   On average 30% of Love to Ride participants are new to riding and 2 in 5 of them take up riding regularly each week after participating in a Challenge.

More about Love to Ride here:

Love to Ride's average behavior change outcomes.

Love to Ride’s average behavior change outcomes.


Is your city ready to lead?Love to Ride Your City

We’re looking to partner with 6 cities in 2015 who want to work with us on running an innovative new style of bike challenge. These Challenges have been developed from international best practice in cycling promotion, behaviour change theory and from Love to Ride’s significant experience in running engagement programs.

Match funding available

PeopleForBikes are providing match funding to cities who want to work with us on running these innovative new Challenge formats. We’re interested in working with a range of cities and with varying levels of ‘cycle friendliness’.

Interested in finding out more?

We already have two of the six cities signed up (Boulder and Atlanta), so there are currently four opportunities left.  Please do get in touch by May 22nd if you’re interested in looking at being involved.

To express an interest and get more information, please contact: Thomas Stokell,, 310-906-7897.


Why it’s Common Sense for Employers to #ChooseCycling

The #ChooseCycling campaign was launched last week with an open letter from some of the UK’s leading businesses – including Sky, The AA, Santander, Orange, National Grid and GlaxoSmithKline – to all party leaders calling for cycling to be made an integral part of transport planning for business. This post outlines some of the reasons why it’s in the interests of businesses and organisations to encourage their employees to cycle to work.

Why is it good for your employees to cycle to work?

Cycling is proven to have a positive effect on emotional health, helping commuters to feel more energetic and less stressed. Cycling is also a great form of exercise because it burns calories and builds muscle without putting too much strain on joints. Riding to work can also help commuters to save substantially when compared to the cost of traveling by car or public transport. In short, riding to work will make your staff happier, healthier and wealthier.

What’s in it for employers?

The benefits of a two-wheeled workforce are significant. Here are a few of them:

  • Cycling cuts sick leave. The average worker takes 4.5 sick days each year whereas people who cycle take just 2.4 days. Last year Health-HeartSustrans found that 68% of cyclists surveyed on the National Cycle Network hadn’t had a single day off in the last year. Using Department for Transport figures, they estimate that the average sick day costs employers almost £260: in a large organisation, two fewer sick days per cycling staff member represents a substantial saving. Nationally, more cycle commuters could save British business £13.7 billion a year.


  • People who ride to work are more productive. As well as being ill less often, cyclists are more switched on and motivated. Riding into work is energising and the regular exercise of commuting by bike reduces stress levels and improves mental health. Riding to work makes employees sharper, brighter and more dynamic and energetic in the workplace, so more bicycle commuters will make your organisation more productive.
  • Corporate Social Responsibility. Encouraging your staff to ride will significantly reduce your organisation’s carbon footprint and contribute to a greener and more sustainable future. People who commute by bike take a more active interest in their local surroundings so two-wheeled staff will also help to embed your organisation in its locality and connect with the local community. Plus you won’t have to pay for parking.
  • Save National Insurance Contributions. Under the Government’s Green Transport Plan, bicycles and safety equipment can be provided to employees as tax-free benefits. Cyclescheme provide everything employers need to offer their employees Buy-a-Bikebikes and safety gear at dramatically reduced rates; because organisations recover the cost through reductions in employees’ gross wages, both parties save on NICs. If 20 people in a large firm buy a bike through the scheme, the firm would save over £1,900 in NICs and offset over 200kg of CO2 each week. So encouraging your staff to ride to work will make everyone better off.


What can you do to encourage staff to cycle?

First and foremost, you can sign up to the National Cycle Challenge. It’s a fun, free competition between workplaces to see who can get the most people to try riding a bike. It runs from 8-28 June and your staff will be eligible for individual and team prizes. Find out more here.

There are also a number of easy and low-cost steps you can take to proactively encourage cycling in your organisation:

  • Sign up to Cyclescheme
  • Make sure you have good, secure, covered bike parking
  • Install cycle showers
  • Talk to your employees about travel planning; make sure they are fully aware of the benefits of cycling to work (this post might help) and find out what would help them to make the switch to commuting by bike
  • Reward people who ride to work
  • Arrange Bikeability training for your staff
  • Hire a mechanic to offer free services

So if you want the best for your staff and you want the best out of them, #ChooseCycling!