Get More People Cycling

Watch this short video:

The table below show ‘non-cyclists’ intended cycling behaviour two weeks after participating in a Cycle Challenge for five Challenges.  Participants were asked to think ahead to the next 12 months in terms of how often they would be riding their bike.

The table above shows:

1. A Workplace Cycle Challenge is a highly effective way of encouraging ‘non-cyclists’ to cycle more often.
2. Every Workplace Cycle Challenge we’re running has consistently achieved good results.

Check out the websites:

www.somersetcyclechallenge.org.uk
www.wokingcyclechallenge.org.uk
www.darlingtoncyclechallenge.org.uk
www.wolverhamptoncyclechallenge.org.uk
www.swindoncyclechallenge.org.uk

We did a 3 month post intervention survey of participants of the Swindon Workplace Cycle Challenge.

It was quite astonishing to get the following results.

Of participants who were ‘non cyclists’ before the Challenge (i.e. they hadn’t ridden a bike in more than a year):

32% of former ‘non-cyclists’ are now cycling at least once a week
20% are now cycling 2-3 days or 4+ days each week
93% have cycled again since the Challenge
20% are now cycling to work at least once a week
15% are now cycling to work 2-3 days or 4+ days each week

To get 1 in 3 non-cyclists to start cycling regularly thanks to a programme that you’ve run is a great feeling.  As is getting 1 in 5 people (who before the Challenge programme hadn’t cycled in years!) to start cycling regularly to work.

Of participants who were only cycling about once a month before the Challenge:

38% are now cycling at least once a week or more, with
21% now cycling 2-3 or 4+ times a week, and

As you can see, we’ve managed to significant proportions of the ‘non-cyclists’ and ‘occasional cyclists’ who were involved in the Challenge programme to cycle more often now.

We’re now keen to get similar Challenge programmes run in other towns around the UK.

If you’re interested in finding out what running a Challenge in your town would involve then please feel free to get in touch.

We have an evaluation report with all the findings and outcomes from the Swindon Cycle Challenge.  If you’d like a copy I can send you one by email.

Please contact:

Thomas Stokell
email: thomas@getmorepeoplecycling.com
phone: +44 (0)79 8430 9265

Here’s some quotes from Challenge Participants that help bring some colour to the above stats.